Lightology Showroom Opening 2.0
In honor of the guest arrival of Fritz Hansen in Belgrade, in 2012, in our previous showroom in Knez Mihailova street, we organized a cocktail reception in which brands Flos and Brand Van Egmond were showcased.
A room that shows other people’s light
A lighting showroom is the hardest room to light, because everything on display is itself a source. The permanent scheme is kept low and neutral and aimed at the walls and floor rather than at the products, so whatever is hanging, a ring, a pendant, a floor lamp, is always the brightest object in view.
Bays, not a shop floor
The showroom is broken into bays, each with its own wall, its own furniture and its own small group of fittings. Visitors read them one at a time instead of seeing forty pendants at once, and the room can be rearranged around a new collection without being relit.
